Jocelyn with Grammy Award artist Ne-Yo attending an NYC MACY’S sponsored event.
Influencer Relations
JRT Multimedia has access to a Rolodex of curated professional partnerships and personal relationships. We have the ability to effectively identify Brand Ambassador partnership alliances to promote a corporate event, brand, service or charity. We will determine their influence and forge the relationship based upon their social media influence, core awareness, mass appeal and relevance to a luxury brand’s image.
Our team structures a promotional plan of action for our clients based on the following principles:
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IDENTIFYING INFLUENCERS
- ranking them in order of importance
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MARKETING TO INFLUENCERS
- to increase awareness of the brand within the influencer
community
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MARKETING THROUGH INFLUENCERS
- using influencers to increase market awareness of the brand
amongst target markets
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MARKETING WITH INFLUENCERS
- turning influencers into advocates of the brand